Gym and fitness studios are now offering fitness parties as a new approach to celebrating occasions such as birthday parties.
Donna Cyrus, senior VP of programming at Crunch said that they have created birthday parties, college reunions, bachelorette parties and divorce parties and the most-requested fitness party is the pole dancing party mostly attended by young women in their 20s and 30s. Cyrus explains that the class is a reason for friends to get together and shed inhibitions for an hour. Aside from being a great marketing tool, the idle space of the gym is maximized.
Crunch fitness instructor Courtney Alexander says that her private pole dancing parties are like her regular classes, except with more giggling and offer a bit more leeway as she is open to requests.
Magen Banwart, fitness and yoga instructor has led workout get-togethers and classes in yoga, core and barre and walk workouts during gatherings and retreats, and she said that in this very competitive market, this is one way of distinguishing herself from other teachers.
Banwart added that having a fitness class is a growing trend for workingwomen instead of having drinks. More time and money is spent on healthy events at business conferences, which was usually driven by parties, dinners and cocktail hours. Organizers are taking the time to create a whole mind/body commitment and a strong trend is being seen for conferences to include stress management.
For Jason Capili who just celebrated his 36th birthday at a Soul Cycle indoor cycling studio in New York City, community is the key and he thinks that it provides a supportive environment and a sense of cooperative energy that cannot be replicated.
Internicola, D. Let them eat cake later: Americans hosting “fitness parties”. Reuters